Posted on September 20, 2010 at sometime around 12:04 am
Have you seen all the new Dominos Turnaround commercials? They seem to be everywhere. The company has made terrible pizzas for years. The brilliant part about their new marketing strategy is that they are admitting they were wrong. And they went way over the top with it too. They made a “documentary” and showed focus groups complaining that the pizza tasted like cardboard. They put up signs in their stores apologizing for being “mass produced, boring, pizza.” And their CEO was their leading voice in it all.
So what can we as a Church learn from this?
1.) Honesty and Transparency Matter
Being boldly honest is something that you can take a lot of heat for. You’ll hear critics say, Read More »
Posted on December 28, 2009 at sometime around 2:29 pm
I was recently recommended this Website Grader from HubSpot, which does a free, simple breakdown of your website’s SEO. This showed a few gaps in my site that I should take care of and I think could be useful for you. The blog section is especially helpful for bloggers.
Free, quick, simple, helpful. Love it. (HT @lofitribe)
Posted on March 22, 2009 at sometime around 8:10 am
I received an email back from Seth Godin! I was really excited, since he is one of my favorite thinkers. So let me just say the first thing that came out of my mouth was “holy crap! Seth Godin read my blog!”. My second thought was “[swear word]. The reason he is writing is to make a correction.” Haha. He wrote an email to me with a subject that read “I didn’t say songwriters weren’t needed” and the body saying:
“thanks so much for the kind thoughts and the list
but
I said they were going to have a hard time getting paid. That’s a different thing. We sure need them….”
He is right. I actually was headed out the door to work and didn’t even check over the blog (I just took notes on the second half of the presentation after I realized how much truth he was speaking). Even when I wrote that, I meant songwriters in the traditional sense and being able to easily make an income off of that medium alone, but I still quoted wrong. Some songwriters will still be able to make a living, but the market is changing. The lyricists are half of the song though! Without the words, we would not be moved to creative thoughts on how to deal with this life. Thanks for reading my post, Seth, and continue your great writings/teachings.
Posted on March 10, 2009 at sometime around 11:32 pm
I regularly look to the Barna Group for interesting (and correctly conducted) market research on broad strokes of faith. I studied and was very close with a professor in college who worked for Apple’s market research dept (and therefore quoted Steve Jobs way too much – ha!), so all market research intrigues me. Here is a link to a story that is pretty interesting, but GO to this site and click around. Sometimes it can seem like you know the trends of people’s belief systems, but statistics don’t lie. That’s the beauty of it. Enjoy.
I was recently recommended this 
